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Join Us And Help Nourish Canadian Kids’ Hungry Tummies

We’ve all heard it: that big voice booming out of their little selves, “I’M HUNGRYYY!”. When kids are hungry, it’s our job to feed them. As parents, and as a #FamilyFirst company, it’s always been our mission to fill Canadians’ tummies with nourishing food. So of course, we said “we’re in!” when we heard about The Grocery Foundation’s mission to feed hungry children’s tummies, and their #Toonies4Tummies campaign.

This year food insecure children are facing a greater risk of going hungry. Experts predict the number of children in need may in fact have doubled by the end of 2020. Alongside The Grocery Foundation, our goal is to help fill two times as many hungry tummies and help them access a healthy breakfast. We are incredibly proud to sponsor this important campaign, and to help bring the number of hungry Canadian Kids down to 0. It’s a truly ambitious goal, but with your help we can do it.

Toonies Fill Tummies

Each toonie helps to fill a hungry tummy. 100% of donations go to providing hungry kids access to a healthy breakfast, whether they’re studying at home or in school. Plus, donations stay in the communities they’re made in: when you donate, you’re helping make a difference for children in your neighbourhood.

Look for our Ultimate™ Frankfurters in store and help feed hungry tummies.

Visit a Participating Retailer And Take The #ToonieChallenge

Making a donation is easy. Check the list below to see which grocery stores in your area are participating and when they’ll be collecting donations in-store. (Hint: if you forget, there will be signs next to our ULTIMATE™ Frankfurters to remind you!) Then, say ‘yes’ when you’re asked if you’d like to donate $2 to #Toonies4Tummies.

Shopping online? Don’t worry – you can donate online at Longo’s and Metro, too.


Jan 21 – Feb 3 – Longo’s
Feb 4 – Feb 18 – Metro / Food Basics
Feb 11 – Feb 25 – Sobeys / Foodland

Western Canada

Jan 21-Feb 3 – Freson Bros.
Jan 21 – Feb 3 – Quality Foods
Feb 4 – Feb 17 – Save-On-Foods
Feb 11 – Feb 25 – Sobeys / Thrifty Foods / Safeway / IGA
Feb 28 – March 13 – Buy-Low Foods / Nesters Market

Atlantic Canada

Feb 11 – Feb 25 – Sobeys / Foodland & participating Co-ops

Learn more about the great work The Grocery Foundation is doing here.